In the fast-paced and ever-evolving world of business, small and medium enterprises (SMEs) find themselves in a constant battle to carve out a niche, establish their brand, and engage effectively with their target audience. In this struggle, one of the most powerful weapons at their disposal is graphic design tools. It’s a critical tool for branding, marketing, and communicating the unique value proposition of a business. However, the traditional approach to graphic design, which often involves hiring designers or agencies, can be a significant investment of time and resources – a luxury that many SMEs do not have.