The Best B2B UX Strategies

Photo by Alvaro Reyes on Unsplash

B2B UX is notorious for being poor. The main reason for that? The discrepancy between the buyer and the end user. Moreover, as companies struggle to see the instant value of UX in revenue, they’re not keen to invest in it. However, UX is one of the most important factors in building the online presence of B2B companies. We’d go as far as to say that it is essential in building customer loyalty to your brand.

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