
Updated on October 16, 2026: prices, plans and features checked on each tool’s official website on this date.
TL;DR: SendPulse is the best email marketing service for most growing businesses in 2026: its Free plan sends 15,000 emails a month to 500 subscribers with automation included, and paid plans with unlimited emails start at $12/month, plus a built-in CRM. Mailchimp suits teams that need 300+ integrations, Brevo has the lowest paid entry price ($9/month), Kit gives creators up to 10,000 free subscribers, and MailerLite has the highest Capterra rating (4.7).