There is tremendous competition in the labor market of every field there is. Marketing is not a rare profession anymore. Every year there are more and more marketers, which means that it is more and more difficult to get the job of your dreams.
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Through a clever marketing campaign businesses and organizations can achieve almost anything, from simple things like raising brand awareness to motivate the audience to participate in various activities. The main weapon of virtually any marketing effort is the story because it allows us to trigger emotional responses and make our target audience react. However, it’s not that easy to come up with an interesting story that’s never been told before or one that offers a new view on an existing topic.
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Let’s face it. Not all creatives can paint, sketch, and draw well. Maybe, a creative is great at creating concepts and visuals but isn’t really a young Picasso with the canvas. Some creatives are meant to work with the computer.
The term “AI” was first defined in the middle of the last century. In the same period, the first neural network was created. However, the technological level did not allow the implementation of the scientists’ ideas. Therefore, AI had to wait for the leap in developing the IT-sphere in the 21st century.
Most newbies in marketing believe that you have to spend hours on content creation and hundreds of dollars on promotion to reach high results. Well, that’s not how it works. If you haven’t heard about viral marketing, then it’s proper timing.
