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Through a clever marketing campaign businesses and organizations can achieve almost anything, from simple things like raising brand awareness to motivate the audience to participate in various activities. The main weapon of virtually any marketing effort is the story because it allows us to trigger emotional responses and make our target audience react. However, it’s not that easy to come up with an interesting story that’s never been told before or one that offers a new view on an existing topic.

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Let’s face it. Not all creatives can paint, sketch, and draw well. Maybe, a creative is great at creating concepts and visuals but isn’t really a young Picasso with the canvas. Some creatives are meant to work with the computer.

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Imagine creating a digital marketing campaign, all texts, no visuals. Does that sound like a nightmare?

If it did, you are right to feel so.

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The term “AI” was first defined in the middle of the last century. In the same period, the first neural network was created. However, the technological level did not allow the implementation of the scientists’ ideas. Therefore, AI had to wait for the leap in developing the IT-sphere in the 21st century.

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Most newbies in marketing believe that you have to spend hours on content creation and hundreds of dollars on promotion to reach high results. Well, that’s not how it works. If you haven’t heard about viral marketing, then it’s proper timing.

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You might have heard from experienced marketers that online advertising is not that expensive. After all, you can bid as low as possible and still get results.

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An e-commerce website is a powerful marketing tool in today’s tech-driven society. Having one can open your opportunity to market products and services on many different websites. For one, you can regularly create and publish high-quality blogs talking about how your offerings can improve the lives of your target audience.

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When it comes to marketing and branding your business, having a solid visual identity is critical. A cohesive, professional visual branding strategy can help you stand out from the competition and create a lasting impression with your customers.

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The internet has witnessed an exponential increase in the number of online stores selling various services and products, both physical and virtual. However, this increase also means tighter competition. A quality product no longer guarantees a successful business. With so many competitors, an e-commerce store must find ways for potential customers to find and choose them over others. One of the most influential and noticeable ways is by creating a quality banner that will attract people’s attention. The question, however, is how do we create an effective e-commerce banner that will drive sales?

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When it comes to business promotions, digital marketing has evened the scales for startups and big enterprises. Your marketing strategy will lead the results now and the marketing budget will be secondary. However, the efficiency of your strategy is very much dependent on the tools that you use for the implementation. Several digital marketing tools deserve your serious consideration in this regard.

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