Graphic Design Tips for Non-Designers

Are you a non-designer looking to improve your graphic design skills? Whether you’re a business owner, marketer, or just someone who wants to create visually appealing content, understanding some key graphic design principles can make a significant difference. In this article, we will explore essential tips to help non-designers create stunning graphics.

1. Start with a Clear Objective

Before diving into design, define your goal. What message do you want to convey with your graphic? Is it to promote a product, inform your audience, or simply enhance your brand’s aesthetics? Having a clear objective will guide your design choices.

2. Choose the Right Colors

Colors play a crucial role in graphic design. Learn about color theory and how different colors evoke specific emotions. Tools like can help you experiment with color combinations and find the perfect palette for your project. Consider the psychological impact of colors when selecting them for your designs. For example, red can convey excitement and passion, while blue represents trust and professionalism.

3. Typography Matters

Selecting the right fonts can make or break your design. Stick to a maximum of two or three fonts for consistency. Consider readability and choose fonts that align with your brand’s personality. Experiment with font size, spacing, and style to emphasize important text. Remember that typography is a powerful tool for conveying your message.

4. Keep it Simple

Simplicity is a key principle of good design. Avoid clutter and excessive elements in your graphics. Use white space effectively to create a clean and uncluttered look. Simplicity not only enhances the visual appeal of your designs but also improves the clarity of your message. When in doubt, remember the phrase “less is more.”

5. Balance and Alignment

Ensure that your elements are balanced and aligned properly. A well-balanced design is visually appealing and easier to understand. Use grids or guides to help maintain alignment. Consider the visual weight of different elements and distribute them evenly to create a harmonious composition. Pay attention to the alignment of text and other elements to maintain a polished look.

6. Use High-Quality Images

If you’re incorporating images into your design, make sure they are of high quality. provides access to a library of stock photos, which can be a valuable resource for non-designers. When using images, consider their relevance to your message and ensure they are clear and impactful. Avoid pixelation and blurriness, as these can detract from the overall quality of your design.

7. Consistency is Key

Maintain consistency in your design elements. Use the same color scheme, fonts, and style across all your graphics to establish a strong brand identity. Consistency not only makes your designs recognizable but also builds trust with your audience. Create design templates that you can reuse for various content, ensuring a cohesive brand image.

8. Learn from Others

Study successful designs and gain inspiration from graphic designers’ work. Analyze what makes their designs effective and try to apply similar principles to your projects. Look at design trends and adapt them to your needs. Learning from others can provide valuable insights and help you stay current in the ever-evolving world of graphic design.

9. Practice and Experiment

The more you practice, the better you’ll become. Experiment with different design styles, tools, and techniques. Don’t be afraid to make mistakes; they can lead to creative breakthroughs. Try new design software and explore advanced features to expand your skillset. Dedicate time to honing your craft, and over time, your design abilities will improve significantly.

10. Seek Feedback

Share your designs with others and welcome constructive feedback. Feedback from peers can help you identify areas for improvement and refine your skills. Join design communities or forums where you can showcase your work and receive feedback from experienced designers. Constructive criticism can be a valuable learning tool on your journey to becoming a better graphic designer.


Graphic design doesn’t have to be intimidating for non-designers. By following these tips and using tools like, you can create visually appealing graphics that effectively convey your message and enhance your brand’s image. Remember, practice and continuous learning are the keys to improving your graphic design skills. So, start experimenting and watch your design skills grow!

Follow the Journey

Subscribe to our monthly newsletter to get updates about the Pixelixe platform
and our marketing discoveries, subscribe below to receive it!