In the digital age, where individuality is prized above all, the old adage of ‘one size fits all’ is not just outdated, it’s obsolete. Today’s consumers demand a personalized experience, tailored to their preferences and behaviors. The challenge for businesses and creatives alike is how to deliver that personal touch en masse—how to make every individual feel like the only customer without compromising on efficiency or cost. The solution lies in a concept that may seem contradictory at first: customization at scale, made possible by the burgeoning field of graphic design automation.