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Through a clever marketing campaign businesses and organizations can achieve almost anything, from simple things like raising brand awareness to motivate the audience to participate in various activities. The main weapon of virtually any marketing effort is the story because it allows us to trigger emotional responses and make our target audience react. However, it’s not that easy to come up with an interesting story that’s never been told before or one that offers a new view on an existing topic.

The term “AI” was first defined in the middle of the last century. In the same period, the first neural network was created. However, the technological level did not allow the implementation of the scientists’ ideas. Therefore, AI had to wait for the leap in developing the IT-sphere in the 21st century.

You might have heard from experienced marketers that online advertising is not that expensive. After all, you can bid as low as possible and still get results.

When it comes to marketing and branding your business, having a solid visual identity is critical. A cohesive, professional visual branding strategy can help you stand out from the competition and create a lasting impression with your customers.

The internet has witnessed an exponential increase in the number of online stores selling various services and products, both physical and virtual. However, this increase also means tighter competition. A quality product no longer guarantees a successful business. With so many competitors, an e-commerce store must find ways for potential customers to find and choose them over others. One of the most influential and noticeable ways is by creating a quality banner that will attract people’s attention. The question, however, is how do we create an effective e-commerce banner that will drive sales?

When it comes to business promotions, digital marketing has evened the scales for startups and big enterprises. Your marketing strategy will lead the results now and the marketing budget will be secondary. However, the efficiency of your strategy is very much dependent on the tools that you use for the implementation. Several digital marketing tools deserve your serious consideration in this regard.

Being a creative entrepreneur in today’s world is not always easy. Whether you’re a photographer, web designer, musician or fine artist, self-employment is certainly not a process without challenges.

Images are more than just aesthetics. Everything is taken into account, including image quality, page load speeds, zooming capabilities, and marketplace requirements. The right image sizes are one of these factors.

Digital marketing, also known as online marketing, is the practice of advertising a business, its products and services, through digital media or online means. Today, all businesses are using digital marketing to achieve their business goals, such as increasing organic traffic, increasing revenues, boosting brand awareness, or improving conversion rates. In fact, the reason behind the failure of businesses today is their repudiation of online marketing.

Every business strives to provide an amazing and personalized experience to both existing and potential consumers. One of the most effective ways of doing all of this is still emailing. Despite the technological advances in today’s world, emailing still stands the test of time, when it comes to messaging consumers. In fact, according to a 2020 study done by 99Firms, over 4 billion people globally are email users.