A design team is a standalone department within a company that is responsible for the structure and appearance of products and services. Its hierarchy involves different professionals in the sphere of design depending on the company’s nature and niche. However, there are some core roles in every design team – these are design lead and design manager. These are correlated and often considered the same thing, even if they differ a lot. Whereas design management handles everything that relates to ‘how and when’, design leadership is focused on ‘why and what.’ The roles of a principal designer and a design manager can vary depending on the specific organization and project, but there are some basics to know.
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