It can be really difficult for small businesses to get started on social media. Either they do not have time or ressources required to post regularly either they are not yet convinced that social media can increase their revenue and will bring a true return on investment over time.

In our era, visuals and images are everywhere. Our eyes are the best asset marketers worldwide use to attract our attention. Each of us consumes hundreds of images every day without even noticing it : on billboards while driving, while walking in the street, in shops, scrolling on our smartphones, everywhere…

With billions users, without any doubt, Facebook has can significantly increase brand awareness and deliver targeted and qualified traffic to your website and emphasize your products or services effectively.

Compelling and inspiring Instagram quotes will lead to more engagement. And engagement is one of the key three things the Instagram algorithm considers when ordering content in users’ feeds.

Studies shown that 65% of us are visual learners and upto 90% of information transmitted to the brain is visual, so without a doubt people respond better to a great design and catchy images than the opposite. But, keep in mind that the average human attention span is of 8 seconds.

Different ad sizes and ad formats are best each at their department. While some increase ad impressions, the others achieve better click-through rates or memorable user experiences which convert post-view.

How to be sure an idea is well crafted and well designed? What are the patterns to make a feature successful ?

Often, we underestimate the importance of user experience when we plan to build a new application. We quickly want to deliver a first version of our application. Therefore we focus more on technical parts and on how to get developers on board rather than focusing on design and ergonomic aspects of our future application.

Presenting a new project has always been particularly difficult for me. It always requires me a lot of preparation. I must define precisely the (Why, How, What) of the project, its requirements, the ins and outs and identify the project short and long term ambition. While many people prefer to pay for PowerPoint presentation or make it quick and slapdash, a well-made work with your own hands brings much more pleasure.