Automation has been around for many years now, yet many business owners and marketers still avoid using it believing that doing everything manually is somehow better. While you do have more control when you do everything manually, there is little to no benefits to doing everything manually compared to automation.
Indeed, automating most of your marketing processes will allow you to significantly improve your workflow by speeding it up and avoiding the factor of human error. Hence, here’s how to automate everything from content creation to marketing.
First of all, you need to think about content creation. The two main types of content you will be creating are textual and visual content but dividing them into two separate groups from the very beginning will allow you to understand the different approaches you should use for automating their creation.
There are already some AI-powered tools to create shorter textual content, but you likely won’t be able to use this software for crating all of your content. You can also use automation tools for doing keyword research or translating your content.
When it comes to visual content creation, the situation is a bit different. While you still can’t create the majority of your visual content with just automation tools, but you can still generate very impressive visuals for your social media or website. Along with images, you can also use software for creating animated videos that will be partially powered by automation options.
For example, the famous Pixelixe Studio offers a variety of tools for graphic design. They also have the so-called Pixelixe Image Automation API which allows users to auto-generate images for using as banners or in social media posts.
Speaking of social media, one interesting thing you can do is automate your content curation almost entirely. While you create some pieces of content, you can also use UGC or user-generated content by finding it on social media and reposting it on your own brand profiles.
Content curation is necessary for a variety of things. It can help you increase the visibility of your brand and its exposure, but it can also help you better connect with your audience by showing that you appreciate their feedback and the content they create. Moreover, curating content will let you have a steady stream of content posted regularly on your social media.
Something that directly relates to the point about content curation is content scheduling. While content curation will help you schedule more content on a regular basis, content scheduling should also be applied to your own content (not just UGC) – and you can also automate content scheduling.
According to expert from the best writing services, you can automate content scheduling by finding the right tool for your business and then setting it up to post your content precisely during the time you want it to be published.
Like scheduling is connected to curation, publishing is connected to scheduling. Some tools can automate both scheduling and publishing while others can’t do this – especially when it comes to the different platforms you use for getting your content to your target audience.
One tool can help you automate social media posts, but you may need to use a different one for posting content to your website. You can also search for special plugins to put on your website that will help you with such automation. One plugin could help you save drafts of the content you want to post, another one will schedule them, and yet another one will execute the order. Or, you may be lucky enough to find a plugin that will do all of these together.
Email campaigns are the ones automated almost by every business owner and marketer which is why you probably already know how to set up and execute automated email campaigns. But what you aren’t using already are all the other tips from this article that could also be applied to email campaigns.
For instance, you can use the automation tool for image generation to create visuals for your email newsletters or use AI-powered tools to write short emails. In other words, try to experiment and apply different automation tools to your email campaigns along with automating them in the first place.
Just as you apply automation to your email campaigns, you can apply such tools to lead nurturing as well. According to professionals from the top writers list who research this topic, lead nurturing is much easier when done with the help of automation tools because it allows marketers to streamline all of their processes.
As mentioned earlier, you can send out automated email campaigns, but what you may not know is that you can drip feed series of emails to guide customers from the point when they first subscribed to you and then to the point when they become your loyal and returning clients. Such a tactic can be used with the help of the different triggers you can set up to have emails sent out when a particular action is done by your subscriber.
Last but not least, you can also use automation for marketing analytics to run A/B tests easier and then optimize your strategy in a more effective way. Tools for automated testing allow you to run such tests faster and make the necessary adjustments in a timely manner.
For example, you may want to test a variety of headlines for your new article – and that’s when using an automation tool can be very useful. Such AI-powered tools make the process of A/B testing faster giving you more time to focus on improvements rather than the process of testing itself.
All in all, it’s worth remembering that automation can’t be applied to absolutely everything and you will still need to perform many tasks yourself. You just need to make sure that you know how to differentiate between what should be automated and what can be done manually. Use the tips from this article to set up automation in your own company and improve your team’s workflow.