The internet has witnessed an exponential increase in the number of online stores selling various services and products, both physical and virtual. However, this increase also means tighter competition. A quality product no longer guarantees a successful business. With so many competitors, an e-commerce store must find ways for potential customers to find and choose them over others. One of the most influential and noticeable ways is by creating a quality banner that will attract people’s attention. The question, however, is how do we create an effective e-commerce banner that will drive sales?