Online shopping has become a highly competitive market ever since COVID-19 disrupted our daily lives. According to 99 Firms, over 85% of millennials in the US now shop online, with 52% of customers shopping online more since the pandemic started. Interestingly, 53% agree they will continue to do so even after the global crisis is finished.
Digital marketing, also known as online marketing, is the practice of advertising a business, its products and services, through digital media or online means. Today, all businesses are using digital marketing to achieve their business goals, such as increasing organic traffic, increasing revenues, boosting brand awareness, or improving conversion rates. In fact, the reason behind the failure of businesses today is their repudiation of online marketing.
The past couple of years have seen eCommerce businesses grab an increasing share of the retail pie. A parallel development has been the penetration of social media into our daily existence. These two are not unrelated developments. An astute eCommerce professional will easily identify an eCommerce opportunity in the emergence of social media – behold the birth of social eCommerce.
Excellent visual design can drastically boost the efficacy of any content marketing materials and campaigns. Here’s what you should know as a pro designer.
Every business strives to provide an amazing and personalized experience to both existing and potential consumers. One of the most effective ways of doing all of this is still emailing. Despite the technological advances in today’s world, emailing still stands the test of time, when it comes to messaging consumers. In fact, according to a 2020 study done by 99Firms, over 4 billion people globally are email users.
The last ten years have been wonderful for social media platforms, almost everyone in this world is now a part of some social media community, and everyone in this world is noting their presence. For example, as per the statistics, over 50% of India’s and 70% of the USA’s population have their presence on at least one social media platform out of many other options such as Twitter, Facebook, LinkedIn, Instagram, and much more.