Seven Digital Marketing Trends to Watch in 2022

Digital marketing, also known as online marketing, is the practice of advertising a business, its products and services, through digital media or online means. Today, all businesses are using digital marketing to achieve their business goals, such as increasing organic traffic, increasing revenues, boosting brand awareness, or improving conversion rates. In fact, the reason behind the failure of businesses today is their repudiation of online marketing.

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Social eCommerce - The Online World Is Going Social, Your eCommerce Business Should Too

The past couple of years have seen eCommerce businesses grab an increasing share of the retail pie. A parallel development has been the penetration of social media into our daily existence. These two are not unrelated developments. An astute eCommerce professional will easily identify an eCommerce opportunity in the emergence of social media – behold the birth of social eCommerce.

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7 Most Effective Email Automation Workflows To Boost Consumer Engagement

Every business strives to provide an amazing and personalized experience to both existing and potential consumers. One of the most effective ways of doing all of this is still emailing. Despite the technological advances in today’s world, emailing still stands the test of time, when it comes to messaging consumers. In fact, according to a 2020 study done by 99Firms, over 4 billion people globally are email users.

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7 Best Social Media Marketing Tools for 2022

The last ten years have been wonderful for social media platforms, almost everyone in this world is now a part of some social media community, and everyone in this world is noting their presence. For example, as per the statistics, over 50% of India’s and 70% of the USA’s population have their presence on at least one social media platform out of many other options such as Twitter, Facebook, LinkedIn, Instagram, and much more.

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