Social media platforms have thousands of video content they can show you daily. It can be challenging for your business to get the audience’s attention.
But with a well-done and engaging video, you can take your social media video production in Melbourne up another notch! Social media ads in video clips can help convey your brand’s message and offerings in just a few seconds. We’ll walk you through how to create video content for your social media channels.
1. Strategise
Come up with a solid plan to make your video marketing strategy organised. Determine your marketing goals and how your video can achieve them. Your content should align with your goals.
Decide on the kind of video content you want to produce. For product promotions, explainer videos and product demos are good options. Q&A sessions and customer testimonials may work best in boosting brand awareness. Every video has its purpose, so you must choose what might work best for your content.
Pick a platform for your social media video. Consider the platform where you get the most audience and engagement and optimise your videos. Adjust the dimensions, format, file size, and other specifications to make your video work.
2. Grab the Attention
When you create social media videos, you have to capture the audience’s attention as fast as you can, especially if you’re competing with high-quality corporate video production from other brands. Hook and entice them to finish your video until you establish the call to action (CTA).
For product launches, you have to explain the product’s benefits. You can incorporate a story related to its values if it’s a brand. You can begin your social media video content with a question and answer, promoting the brand and your offers.
3. Use a Clear Structure
Your social media video needs a structure. It should be 60 to 90 seconds long and divided into three parts: introduction, body, and ending. This structure works well on most social media platforms. But for YouTube, you can create longer videos and fully flesh out your content as long as you keep it engaging.
4. Write a Script
A script works well, even for videos made for social media. It keeps the video’s flow and tone consistent from start to finish and effectively delivers your message.
Your script can do wonders. Embrace the power of storytelling in communicating your brand message. This applies to promoting new products and positioning your offers as the best ones in the market now. Condense your story and message in a 90-second video using your scriptwriting skills.
For tutorial videos, list all the steps and make sure you’re not missing any. Including the steps in making a tutorial video is crucial since it can benefit those who watch it. And while making the video, consider adding subtitles to make it more accessible for people with hearing impairment and those watching in noisy areas.
Giving your script a personal touch helps viewers see your brand as more than just a company. You can build credibility, trust, and a genuine connection with your audience through a good narrative.
5. Shoot and Edit the Video
After finishing the preparations, it’s time to shoot the video finally. Take all the raw footage you could get. Edit videos using your usual video editing tools or an online AI video maker. You can also use a separate video maker for mobile when you create videos on your phone. Use social media video templates as guides in editing.
Your first social media video doesn’t have to be picture-perfect. You need to post your own video content on a social media platform and change your processes later.
6. Prioritise High-Quality Audio
The audio is just as equally vital as your stunning visuals. Poor audio quality can make or break the viewer’s experience in watching the video and doesn’t help in delivering the message effectively. When shooting the video, use a high-quality microphone to capture sounds and ensure crisp audio.
You can also include background music to set the mood and tone in your videos. However, use the royalty-free ones since using the copyrighted materials without permission might lead to legal complications.
7. Include a CTA
Your CTA tells your audience what to do next. Make sure it’s clear and aligns with your marketing goals. CTAs can boost their social media following, take a free trial of products and services, and visit a website for registrations. Use 4-5 words to encapsulate the urgency in your CTA and grow your business in just a few clicks.
8. Monitor Your Video’s Performance
Use marketing tools to track how your video performs online. Identify parts for improvement and come up with solutions to refine your content. Monitoring lets you gain insights into your audience’s wants and include them in future video marketing content.
Working with a Video Production Company for Your Social Media Videos
Promoting your brand’s videos on various social media platforms helps get engagement and boost brand awareness. While it’s okay to shoot and create videos alone, the process gets easier and more streamlined when you work with a professional video production company.
They can help conceptualise your video and have the equipment to begin the shoot once it’s all set. They also know each platform’s specifications to tailor your video to them and reach a wider audience.
Parting Words
Creating video content for social media needs a long and careful planning, execution, and refining process. The steps mentioned above can help you fine-tune your videos into engaging content for an effective social media strategy. Your videos can be powerful tools to position your business as a leading brand in the competition and tell stories that resonate with your audience. Whether you’re making social media or training videos, be a videographer who prioritises quality work.