Facebook is still the top choice for digital marketing strategies, with over 3 billion active users making it an absolute must-have for businesses of all sizes. Whether you’re looking after a single Facebook Page or juggling content across dozens of client accounts, having the right Facebook management tool can be the game-changer you need to get your workflow in order.
From scheduling posts and responding to comments to analysing performance metrics and managing Facebook ads, these dedicated management platforms have become an absolute must-have for agencies, brands and social media pros.
The challenge for agencies and multi-location businesses is managing Facebook at scale - keeping to a consistent posting schedule, maintaining a brand voice across multiple pages, responding to customer inquiries promptly and proving your ROI through comprehensive analytics. A good Facebook management tool not only saves you time but also enables better collaboration, deeper insights and more strategic decision-making.
In this guide, we’re going to round up the top Facebook management tools that offer robust scheduling, analytics, engagement features and agency-specific capabilities to help you manage Facebook more effectively and efficiently.
1. Cloud Campaign
Cloud Campaign sets the bar high as the most comprehensive Facebook management solution for agencies and pros managing multiple client accounts. This all-in-one social media management platform bundles powerful Facebook tools with white-label capabilities, allowing agencies to brand the whole platform as their own while delivering exceptional results for their clients.
What sets Cloud Campaign apart for Facebook management is its agency-first design philosophy. The platform’s visual drag-and-drop content calendar makes planning Facebook posts across multiple Pages a breeze, while bulk upload capabilities allow you to schedule weeks of content in minutes. Cloud Campaign’s auto-fill queue feature is especially useful for Facebook, automatically refilling posting slots with queued content to ensure your clients’ Facebook Pages keep engaging even during busy periods.
Key Features:
A visual drag-and-drop content calendar for Facebook posts - perfect for agencies
Unlimited AI-generated captions (CaptionAI) - all optimised for Facebook engagement
Auto-fill queue and evergreen content recycling for Facebook Pages - keep your clients’ Pages looking fresh and engaged
A unified social inbox for Facebook comments, messages and reviews
Unlimited team members and client users on all plans - no extra costs
Integrated client approval workflow with a white-labeled portal - so you can keep your clients’ operations running smoothly
White-labeled analytics reports tracking Facebook engagement and ad performance
Multi-location Facebook Page management for franchises - for when you’re looking after multiple sites
Native Canva or Pixelixe integration for creating Facebook graphics - so you can create content that looks rad
Google Drive integration for asset management - all your files in one place
RSS feed integration for content curation - so you can get the latest news from the top sites
Zapier connectivity to 7,000+ apps - we like to think of it as a superpower
No per-user or per-client pricing - just a single, low monthly payment
The built-in CaptionAI assistant is a real game-changer for Facebook content creation - you can get perfectly optimised captions all generated for you, tailored to Facebook’s algorithm and best practices. And the best part is, Cloud Campaign gives you all of these captions for free - no extra costs, no hidden fees. It really helps you craft engaging copy that gets comments, shares and reactions.
When you’re managing multiple client Facebook Pages, Cloud Campaign’s collaboration features really shine. You can have an unlimited number of team members and clients on the platform without incurring any extra costs - and the integrated approval workflow means your clients can review and approve Facebook content all through a branded portal. No more back-and-forth via email. The unified social inbox consolidates all your Facebook comments, messages and reviews in one place, with AI-powered reply suggestions to help you respond quickly while keeping each client’s brand voice intact.
Cloud Campaign is a real winner when it comes to Facebook Page management for multi-location businesses and franchises. Corporate teams can create content templates that auto-populate across dozens of local Facebook Pages, while still giving location managers the freedom to add their own content. And the centralized approval workflow ensures brand consistency across all locations.
Over 2,000 agencies worldwide trust Cloud Campaign to help them manage Facebook at scale - and it’s no surprise why. With scalability, white-label capabilities and Facebook-specific features, it’s the top choice for pros who are serious about Facebook management.
2. Meta Business Suite
Meta Business Suite (formerly Facebook Business Manager) is Facebook’s own management tool - offering direct integration with Facebook and Instagram. As the official tool from Meta, it gives you the most comprehensive access to Facebook’s features and the earliest access to new capabilities.
Key Features:
Native Facebook and Instagram management - so you can manage your Facebook presence from one place
Facebook ads creation and management - get your ads up and running in no time
Insights and analytics directly from Facebook - get authentic data from the source
Post scheduling for Facebook Pages - so you can keep your content calendar looking neat and tidy
Inbox for Facebook messages and comments - all in one place
Automated responses and saved replies - so you can respond quickly and efficiently
Page roles and permission management - so you can control access to your Facebook Pages
Free to use - just another reason why you should give it a try
Mobile app for on-the-go management - so you can manage your Facebook presence from anywhere
Meta Business Suite is perfect for businesses managing their own Facebook presence - it offers deep integration with Facebook’s advertising platform and no extra cost. And you get authentic Facebook analytics straight from the source.
But for agencies managing multiple clients, it falls a bit short. It lacks multi-client workspace management, white-labeling capabilities and advanced collaboration features. The interface can be a bit confusing for users managing many Pages, and it doesn’t support other social platforms beyond Facebook and Instagram - which can limit its utility for a comprehensive social media strategy.
3. Sprout Social
Sprout Social brings enterprise-grade Facebook management capabilities with a strong emphasis on analytics and team collaboration. The platform is particularly well-suited for larger organisations and agencies that prioritise data-driven decision-making.Key Features:
Advanced Facebook analytics that give you super deep insights into who your audience is, how they’re engaging with you, and what’s working with your content
A ‘Smart Inbox’ that lets you manage all of your Facebook comments and messages across multiple Pages in one place - it’s like a super efficient email inbox for your social media
Social listening that lets you keep an ear to the ground for when people are talking about your brand on Facebook
Competitor analysis to help you see how you stack up against the competition on Facebook
Team collaboration tools that let you assign tasks and work together on Facebook content
Facebook post scheduling with suggestions for when to post for maximum impact
Content calendar that lets you plan and approve Facebook content in advance
Facebook ads integration and reporting
CRM features so you can keep track of your customer relationships on Facebook
Message spike alerts so you don’t miss any important conversations on Facebook
Sprout Social has some of the most comprehensive Facebook analytics around - you can get real insights into who your audience is, how they’re engaging with you, and what’s working with your content. Their Smart Inbox makes it super easy to keep on top of all your Facebook comments and messages across multiple Pages.
The main drawback is cost - Sprout Social is one of the priciest options on the market and the cost goes up with the number of users you have. That can be a real barrier for smaller agencies or businesses on a tight budget, especially if they can get similar results from a more affordable option.
4. Hootsuite
Hootsuite has been around for ages, and has some seriously robust Facebook management capabilities. It’s also got support for just about every other social network you can think of.
Key Features:
Stream-based dashboard that lets you keep an eye on what’s happening on Facebook in real-time
Bulk scheduling for Facebook posts so you can get a lot done in one go
Integration with Facebook ads management
Team collaboration and approval workflows for Facebook content
Comprehensive analytics and custom reports for Facebook
A huge app directory with over 150 integrations to help you supercharge your Facebook management
Social listening capabilities to help you keep an ear to the ground for what people are saying about you on Facebook
A content library to help you keep all your Facebook content in one place
Auto-scheduling based on when your audience is most active
Managing multiple Facebook Pages is no problem
Hootsuite has been around the block a few times, and that means it’s got a seriously mature and feature-rich platform for managing Facebook and other social networks.
That said, the interface is starting to feel a bit dated, and it can take some time to get used to the way things work. And, of course, it’s not cheap - Hootsuite charges per user, so if you’ve got a big team it can start to add up.
5. Agorapulse
Agorapulse is a real powerhouse when it comes to Facebook management - it’s got some seriously strong features for social listening and managing your Facebook inbox.
Key Features:
Unified inbox for Facebook comments, messages, and reviews that lets you keep all your conversations in one place
Competitor analysis tools to help you see how you stack up against the competition on Facebook
Automated reporting with Facebook insights so you can get the data you need with minimal effort
Team collaboration and assignment features for Facebook content
Content calendar with scheduling for Facebook
Social listening for Facebook mentions and keywords
A publishing queue to make sure you’re posting consistently on Facebook
Integration with Facebook ads reporting
A ROI calculator to help you make sense of your Facebook spend
Bulk scheduling capabilities to make it easier to get a lot done on Facebook
Agorapulse’s unified inbox is a real winner for Facebook community management - it makes it so much easier to keep on top of all your conversations and make sure you’re responding to everything in a timely manner.
The downside is that Agorapulse can be a bit pricey, especially if you’ve got a big team - it charges per user, and also limits the number of Facebook Pages you can manage on lower-tier plans.
6. Sendible
Sendible is all about helping agencies manage multiple client Facebook Pages - it’s got some real killer features for that use case.
Key Features:
White-label reporting for agencies so you can present data to your clients under your own branding
Client approval workflows for Facebook content
A multi-client dashboard for managing all your client Pages in one place
Unified inbox for Facebook engagement that lets you keep all your conversations in one place
Content suggestions and RSS feeds to help you generate ideas for Facebook posts
Facebook post scheduling with queue management to make sure you’re posting consistently
Canva integration for creating Facebook images on the fly
Priority inbox for urgent Facebook messages
Custom posting schedules per Facebook Page
Team collaboration with roles and permissions to make sure everyone knows what they’re doing
Sendible’s agency features are seriously well-developed - the white-label reporting is particularly useful if you’re presenting data to clients.
That said, the interface can feel a bit dated, and the learning curve can be a bit steep if you’re new to Sendible. And, of course, it’s not cheap - Sendible charges per user, which can add up if you’ve got a big team.
7. CoSchedule
CoSchedule takes a real marketing-focused approach to social media management - it integrates Facebook management with broader content marketing and project management capabilities.
Key Features:
A marketing calendar that lets you see all your Facebook content in the context of your broader marketing efforts
Facebook post scheduling and automation to make sure you’re posting consistently
ReQueue feature for recycling your best-performing Facebook content
Social campaigns for coordinated Facebook promotions
Team collaboration and task management to make sure everyone knows what they’re doing
Analytics for Facebook performance
Asset organizer for Facebook content so you can keep everything in one place
Best time scheduling for Facebook posts based on when your audience is most active
Browser extension for easy sharing
Integration with marketing project management tools to make your workflow more efficient
CoSchedule is super useful if you’re managing a bunch of different marketing campaigns - it lets you see all your Facebook content in the context of your broader marketing efforts.
That said, it’s a bit pricier than some of the Facebook-specific tools out there, and some of the Facebook features can feel a bit less developed as a result.## 8. SocialPilot
SocialPilot offers affordable Facebook management with a focus on agencies that aren’t quite big enough to warrant a full-scale solution. Their core features are solid and pretty much as you’d expect at the price point they’re offering.
Key Features:
You can schedule Facebook posts and even bulk upload them if you need to
A content calendar to get your Facebook posts planned out in advance
Team collaboration with the added bonus of some decent client management
White-label reports for Facebook analytics, although they’re not exactly robust
Social inbox to stay on top of Facebook messages and comments
You can do Facebook groups scheduling too - handy if you’ve got a community-focussed business
RSS feed automation to keep your Facebook content ticking over
They integrate with Canva - nice touch that
Client approval workflow because, well, you need to keep an eye on your clients
A browser extension for easy content sharing along the way
SocialPilot’s big draw is the value for money - they offer a lot of the features you need at a lower price point than some of the more premium options. They also do Facebook groups, which is useful for businesses that need to keep a community going.
That being said, the analytics could be better - there are some enterprise platforms that do it a lot better. The interface is functional, but not exactly the most polished thing you’ve ever seen. White-labelling is a bit limited compared to some of the other options out there and customer support can take a while to get back to you.
9. eClincher
eClincher is good all-rounder when it comes to Facebook management, with some nice automation features and a unified inbox that lets you handle Facebook comments and messages in one go - or even across multiple social platforms
Key Features:
A unified inbox for all your Facebook messages and comments in one place
Auto-posting with smart queues to keep your Facebook feed ticking over
Facebook analytics and reporting to keep an eye on how you’re doing
Google My Business integration so you can keep track of both Facebook and GMB
A media library for all your Facebook assets
Team collaboration features because, let’s face it, you’re not a solo operator
Post recycling so you can keep your evergreen content alive and kicking
Facebook ads integration because sometimes you’ve just got to spend some cash
Competitor monitoring because, well, you’ve got to keep an eye on the competition
RSS feed automation to keep the content coming
eClincher does a lot of things well, but especially with the automation side of things. Their smart queue system helps keep your Facebook posting schedule ticking over without needing to manually do anything.
That being said, the pricing can get a bit steep if you’re managing loads of clients, and it could do with a bit of a visual overhaul - the interface isn’t exactly the most visually appealing thing you’ve ever seen. The learning curve’s not too bad, though.
10. Loomly
Loomly positions itself as a “Brand Success Platform” that just happens to do Facebook management on the side - and they’re all about helping teams come up with better content. They’re really pushing the collaboration side of things.
Key Features:
Post ideas and content inspiration to get you out of a creative rut
A mockup preview so you can see exactly how your Facebook posts are going to look
Facebook scheduling with some nifty best time recommendations
Collaboration features with approval workflows to make sure everyone’s on the same page
A calendar view to keep an eye on your Facebook content planning
Ad integration for Facebook paid content
Analytics to track how you’re doing on Facebook
Automated publishing to Facebook - because, well, it’s easier that way
Post optimisation tips specific to Facebook
Team member workflow and roles - because, you know, teams are a thing
Loomly’s big angle is the post ideas and inspiration - they’ve got algorithms that suggest popular topics and events, and even RSS feeds to help you come up with new content. The mockup preview is super helpful for visualising how your posts are going to look.
That being said, they could do with a bit of work on the analytics and white-labelling - agencies are always going to want a bit more control over their branding. Pricing is based on users and Facebook accounts, which can get a bit tricky to scale.
Conclusion
Choosing the right Facebook management tool comes down to what you need to do - are you an agency managing a load of clients, a business with multiple locations and Facebook Pages, or just a brand trying to get the most out of Facebook? While each of these platforms does some useful stuff, Cloud Campaign is the one that stands out for agencies and professionals who need a full-on solution - with AI-generated captions, team collaboration, white-labelling and all the rest. It’s just a shame about the pricing.