Are you thinking about expanding your business’s marketing strategy? Maybe, you want to boost organic traffic or connect with your target audience.
Whatever the reason, your in-house advertising campaign needs a little help. This is usually when you turn to a digital marketing agency.
However, before you sign a contract with a Houston digital marketing agency, it helps to know what you need. This can also affect the type of digital marketing agency you decide to partner with. Yes, there are different types of marketing agencies and they don’t always perform the same tasks.
A Look at the Different Types of Digital Marketing Agencies
If you’re not familiar with digital marketing, choosing the right agency can give you a headache. Some agencies do everything while others specialize in certain marketing strategies. Knowing what you need before you start searching for an advertising partner can help simplify the process.
To help best guide and inform you, here’s a look at some of the common types of digital advertising agencies and what they can do for your business.
Full-Service Marketing Agency
If your digital marketing needs include pretty much everything, you probably want to go with an agency that does everything. A full-service digital marketing agency is usually larger than other types of marketing solutions. This ensures they can offer businesses everything they need to reach an online audience.
Whether it’s generating leads for a specific marketing campaign, redesigning a website, or helping to increase conversion rates, a full-service marketing agency offers everything your business needs to boost its online profile. However, a full-service marketing agency is going to come at a price. Remember, the agency is essentially building your company’s online profile and this can come at an expense.
Digital Marketing Agency
You can easily confuse a digital marketing agency with a full-service one, but there are a few differences. Depending on your needs, these differences may not be a big deal. However, you also need to think about what your business needs to stand out from the competition.
So, what services does a digital marketing agency provide? If you need to break through omnichannel marketing, this type of digital advertising agency may be the best choice. You may also be wondering what omnichannel marketing is and why it can be essential for your business’s growth. Omnichannel marketing means you’re providing your customers with a seamless experience whether they’re purchasing your products on a social media platform or from your business website.
In other words, a digital marketing agency focuses on ensuring your message is reaching consumers across all media platforms.
Inbound Marketing Agency
If you’re looking for long-term advertising solutions, an inbound marketing agency can provide solutions. An inbound marketing agency focuses on your existing online presence and works to improve customers’ experiences. The agency focuses on ensuring your online presence is easy for consumers to find. If consumers can’t easily locate your business, there’s a good chance they’ll end up purchasing items from your competitors.
However, it can take time to build consumer trust in a brand and this is when you need to relax and wait a bit for the benefits of working with an inbound marketing agency to roll in. Sometimes, businesses can wait up to a year before seeing results from an inbound marketing agency’s strategies.
While the wait can seem like it’s not worth the initial expenses, this can be a misconception. Over time, as you build consumer loyalty you should also see an uptick in sales.
SEO Marketing Agency
If you’re not sure what SEO stands for, it’s the acronym for search engine optimization. Why does this matter for your online marketing strategy or even your business’s success?
Optimizing your website for search engines helps ensure you show up at the top of the results page. This is the page that pops up whenever you type in an online search query. If your business’s website isn’t in the top ten, there’s a good chance you’re missing out on reaching a significant portion of your target audience.
While even Google isn’t sure precisely how its algorithm ranks websites, SEO helps ensure yours isn’t pushed to the bottom of the list. So, what goes into an effective SEO strategy?
Keyword research
Website audits
Backlink audits
Website and blog content
Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
Video description optimization
Link building
As you can see the list is extensive, and it also includes using tools like data analytics software and more. This is something most businesses can’t do onsite and SEO is often crucial to ensuring your business stands out from the rest.
Social Media Agency
Your company’s social media presence extends beyond posting your business name on Facebook. You need to maintain a presence and this means posting regular content and responding to comments. At first glance, this may not seem too complicated. However, a lot more goes into maintaining your online presence than answering comments and updating your latest sales.
A social media agency can take care of this for you and more. The agency can respond, post, and interact with consumers. Some social media marketing agencies even offer influencer outreach so you can take advantage of affiliate marketing and other cross promotional opportunities.
Web Design Marketing Agency
Your website says a lot about your business. Sometimes, it provides consumers with their first impressions. The website design can also affect your search engine result rankings. A poorly designed website usually ranks lower than one that works seamlessly.
A web design marketing agency will work to optimize your website and pages to ensure everything functions smoothly, regardless of whether a consumer is using a laptop or handheld device. Graphics are crisp and consumers won’t have a problem placing orders from the start to the finish of the checkout process.
Find Out What a Digital Marketing Agency Can Do For Your Business
You may like handling everything on your own, but some things often require outside help. This typically applies to your digital marketing needs. Working with a digital marketing agency can address these needs. Just make sure that the agency you partner with can provide the services your business needs to grow.