Automation has crept into every aspect of running a business, and marketing is no exception. We live in an age of marketing automation. From personalized welcome emails to downloadable gated content – this automation feature boosts the likelihood of prospects turning into clients. That’s why marketers using tools to automate their campaigns are more likely to see results than those who don’t rely on automation.
This blog covers how businesses are using automation to scale up their marketing efforts. These examples showcase the key role automation software plays in putting life into your marketing campaigns and making them truly effective. We’ll also mention some marketing automation strategies here that you can use.
10 Ways Automation Helps in Brand Marketing
Did you know that 4 in 10 marketers describe their customer journey as fully or partially automated? The realm of marketing automation has changed the way brands interact with customers. It has streamlined the marketing process, enhanced overall marketing efficiency, and made it easier for companies to reach new audiences.
These ten techniques that illustrate how automation is driving growth in brand marketing today:
This is the cornerstone of successful brand marketing.
Automated email campaigns involve sharing personalized content with users based on how they’ve interacted with your site, e.g., what type of content they view or which products they look for on your website. For instance, a retail brand can send tailored, personalized product lists to customers, making recommendations based on their past purchases.
This method increases the likelihood of repeat purchases and enhances customer experience as well.
Chatbots are some of the most prominent examples of automation in brand marketing. For instance, many brands are using robotic process automation to process orders 24x7, keep up with customers’ increasing demand, and clear blockages of IT-related issues that would otherwise require multiple employees to take care of! In short, chatbots will handle customer inquiries by reducing wait times and automating different tasks like:
Appointment scheduling
Product recommendations
Responding to system inquiries
With creative automation tools, marketers can schedule posts on different channels and track engagement levels across multiple platforms. Let’s say a global brand might use these tools to make sure that their posts only go live during peak engagement times in different time zones around the world. This way, marketers can ensure their posts are reaching maximum people effectively.
Many brands are scaling up their marketing efforts by adopting automated onboarding processes.
These processes can include personalized welcome emails and product tutorials. Spotify is a key example of automated onboarding; the app sends a welcoming email to new subscribers so they can understand how the platform works, encouraging long-term loyalty via customer education/empowerment.
Automation also brands score leads based on how customers are interacting with their content as well as their campaigns. Many popular brands, such as Engagebay, have used this technique to give priority to high-scoring leads when it comes to following up with prospects. This way, brands can improve the overall efficiency of their sales tactics and improve their conversion rates.
Automation software can handle all aspects of branding – creation, management, monitoring, and what else. Let’s say an e-commerce business needs to adjust budgets during peak shopping seasons to gain maximum visibility & conversions. It’s now possible with automation! Similarly, automated email reminders can keep prospects posted about trade shows or webinars. This way, your brand can communicate consistently with potential attendees and optimize their engagement before/after events.
How about adapting your web content based on user behavior and experiences? If your research shows that certain products are doing well with your customer base, then you should recommend them to new visitors. An eCommerce site can recommend products based on the browsing history of users, creating a more engaging shopping experience that drives conversions.
This method involves sending a series of automated emails to your leads over a specific period. Companies use this method to engage users who initially signed up but didn’t complete the process. Sending drip emails to such users will remind them of the incompletion of the signing-up process. It’ll encourage them to finish their registration.
Many customers become inactive over time. Brands often try to reconnect with these churned customers and win them back. That’s possibly by sending them automated win-back emails.
Let’s say a SaaS company is using these emails to engage users who might leave soon. The company offers them special promotions or updates to new upcoming features to thwart the risk of losing these customers to competitors. This way, brands can rekindle interest among lapsed consumers.
Lastly, a brand can automate the scheduling and uploading of marketing content on social media sites. Let’s say a software company uses automation software to:
Manage a content calendar
Uploading content consistently
Eliminate the time needed for manual posting
This way, the software company can keep its customers engaged with relevant posts on social media.
Brand Marketing Automation
A study claims that 8 in 10 companies have noticed a big boost in their sales after switching to marketing automation technology. In brand marketing, automation helps businesses offer personalized interactions to customers and drive engagement efficiently for better results.
If you’re running a business online and want to scale up your marketing efforts, incorporate automation into your marketing operations. Automated tools will take over mundane tasks and reduce human error. With robotic process automation, you can easily create brand awareness among customers and transform leads/prospects into loyal customers. In 2025, brand marketing will be unthinkable without automation!