As an eCommerce business owner, time’s your most valuable asset—but there’s never enough of it. A million things are fighting for your attention. Automation is a great way to increase efficiency and free up time in your business.

More than 45 percent of business owners say automation improves efficiency and the return on investment (ROI) in marketing.

So, focus on what matters most in growing your business by automating certain tasks—image automation, for example.

The main image for an online listing, usually showing the product in use, is key to grabbing customers’ attention. Making a pro-level marketing image takes time and money, and the results aren’t always satisfying.

With tight budgets, getting high-quality professional product photos is tough.

With generative AI, product photography and eCommerce design processes can be way simpler and cheaper.

Find out why you should leverage image automation in eCommerce marketing. You’ll also learn which platform can help you increase your asset creation speed by 10x through auto-generating graphics.

Why High-Quality Product Images Are Essential for Your eCommerce Business

Your customers can’t physically touch or check out your products, so use everything at your disposal to build trust.

Clear and professionally shot product images are the first point of contact between your business and potential customers. These photos need to be transparent and accurate and give a true representation of your product to help customers make informed buying decisions.

When customers can clearly see the features of a product, they’re more likely to be satisfied with their purchase and less likely to return it. This cuts down on return rates and keeps revenue in your pocket.

Quality product images can grab the audience’s attention, draw them into your brand story, and make them think your products are exactly what they’re after.

This can be the difference between sealing the deal or losing out to a competitor in a cutthroat market.

Common Challenges in Image Creation for eCommerce Businesses

Capturing images, picking the best ones, editing product photos, and making sure they’re in the right format can slow down getting products live on your site.

When you rush someone’s work, or you’re racing against the clock, it can lead to mistakes or dodgy photos that don’t do your products justice.

Plus, it means someone is spending time on images when they could be doing something else that is more valuable, which can hit your business’s profitability.

Relying on manual editing can also mess with consistency.

When you have to juggle multiple people to get the job done quickly, take photos in different spots, or deal with different lighting, images end up not looking cohesive or professional.

Importance of Image Automation for eCommerce Marketing

Getting product photos ready for listing means spending ages on photo retouching with tricky software that you need training or some tech-savvy to handle.

With image automation, you can go through tasks like removing backgrounds from photos without spending much time.

It’s so user-friendly that you don’t need to outsource as much help to touch up product listings.

Here are a few more reasons why you should seriously consider using image automation for eCommerce marketing:

It’s Saves Time & Costs

As an eCommerce business owner, you already have a lot of bills to pay—web hosting costs, employee pay, platform fees, etc. When you invest time in finding the most efficient management tools for your website, you’re going to be putting yourself in a much more advantageous position (like finding solid, affordable e-commerce web hosting).

Aside from that essential piece of having your website up and runnning, as an eCommercie business, you have a lot of other management costs.

Whether you’re bringing on a photo editor in-house, spending money on software and gear, or working with external designers, the costs can pile up fast. This can hold new eCommerce businesses back from reaching their potential customers.

So, one of your primary goals should be to cut costs where you can.

Image automation has reached the point where it can produce 10x your asset creation speed at a fraction of the cost you would incur creating images the traditional way (hiring professionals or outsourcing it).

Image automation speeds up getting your products to market—you can now list products quicker and increase sales.

That means you can scale up the number of images you can add and give an authentic look to the products without skimping on quality.

To save time when creating banners, social media graphics, email and blog images, and other blog visuals, use PIXELIXE Editor, which you can embed into your own website.

Consistency

Staying consistent with branding is a huge issue for most eCommerce marketers.

Think about it: Two employees working in the same organization, given the same raw images, can’t produce the same finished photos.

With the accuracy of creative automation, platforms like PIXELIXE keeping those images consistent is super easy.

You can ramp up your visual design production with creative automation, REST API, and even white-label integration, and the best part is that all of your finished images will look uniform.

Revenue Growth

Automated image processing and consistent visual presentation are super important for building customer loyalty and satisfaction.

Brand consistency is a major factor in increasing revenue growth by 10% or more for 68% of businesses.

Using image automation tools, keep your products looking consistent across your online store. Consistent product images build trust and confidence in customers by showing them exactly what they will get.

This will make your site look professional and reliable, which increases customer satisfaction and loyalty.

Customers regularly seeing well-presented images, trust the brand, return for more, and tell their friends, driving growth.

Image Automation Platform: PIXELIXE

PIXELIXE is a great platform for automatic image generation for your eCommerce marketing, letting you turn your designs into templates and produce unlimited image variations from your data.

Also, it’s perfect for creating social media graphics, email images, display banners, and more.

Below are a few features that’ll help you automate images for your eCommerce business:

• Image Template Editor: Create reusable templates in your browser. Pick from a template library or use the Image and Graphic Editor to create unique graphics. Every graphic you create becomes a template for automation, and you don’t need any design skills.

• Automation: Tweak every text, color, and image from saved designs using the platform’s UI or API. It’s great for generating graphic banners from product catalogs or A/B testing campaigns. You can even bulk-generate images from spreadsheets.

• Automation API: Start with NoCode solutions like Zapier, Integromat, etc., to automate the marketing tasks. Focus on the important things while the API auto-generates images for social media, eCommerce, and email campaigns.

• Developer API: Offers functionalities like image processing (crop, flip, rotate), photo filters, and white-label editor integration.

Wrapping Up

Image automation can be a valuable asset for your eCommerce marketing. You can create budget-friendly online marketing material and save time on creating cohesive social media content.

Using image automation, you can generate graphics in bulk and make A/B testing visuals super easy for amazing marketing results.

Start a 10-day free trial now and see how PIXELIXE increases your productivity by automating your graphic design needs.