How many videos have you watched today? How many fun videos have you clicked on, how many buttons have you pressed, what polls have you answered, and how many sliders have you moved?
If you have engaged with any of these interactive features, you have engaged with marketing campaigns.
But all of these interactive features and tools take effort to build and implement in an engaging way. Many businesses turn to automation for engaging marketing without the expense, time, and effort.
In this article, we’ll explain what video and interactive content automation means. We’ll talk about why it helps businesses, how it fits into digital tools, what programs are used, what trends are coming soon, and how companies can start using it immediately.
What Is Automation of Video and Interactive Content?
Automation is simple to implement but a little complex to explain. So, let’s break this down.
Video automation means using computers and software to make videos without doing everything by hand. For example, a company can create 100 videos with different names or messages, and the computer will make all of them automatically.
Interactive content automation means letting a computer create or manage things that people click or touch. These things could be buttons that ask questions, videos with clickable choices, or slides that show different messages based on the user’s answer.
Some businesses use this to help customers learn about products. Others use it to send personalized videos with someone’s name or location. It’s faster and easier than making each one by hand.
AI drives these automation tools and they work by giving the tool instructions and creating the content based on the instructions (prompts) you give it.
Automation tools use artificial intelligence (AI) and rules to do this. You give the tool instructions, and it builds the content for you.
Business Benefits of Automating Video and Interactive Content
Thousands of businesses favor automation because it makes it easy to save time and money. Other businesses see the use of automation by their market peers and understand that they need to invest in this technology to compete on an even playing field.
Here’s how:
Faster Work: With automation, one person can create many videos or interactive pages in a short time.
Lower Costs: Businesses don’t need to hire big teams or spend a lot of money on editing.
More Content: Companies can make content for many people and places at the same time.
Better for Users: Videos and interactive tools can be personalized. This makes the content feel special, and more people enjoy using it.
Useful in Many Areas: A bank might show someone how to open an account. A store might show a product with buttons to learn more. A software company might teach how to use an app through an interactive walkthrough.
These benefits help companies grow and connect better with their customers.
How Automation Fits into the Larger Digital Adoption Journey
Let’s talk about digital adoption, which means learning how to use digital tools and software to do tasks better.
When a company starts using new digital tools, it needs to make sure everyone can use them efficiently, which is part of the digital adoption process, according to this source. Content that helps people understand how to use the tools is essential.
Video and interactive content automation is a big part of this process of engaging customers in innovative ways that create a positive image for companies when customers associate the experiences with the brand. It helps teams quickly create tutorials, guides, and welcome videos. It also helps support teams explain answers to common questions clearly and fun.
For example:
A company that sells software can use an interactive video to show new users where to click.
A clothing store can send a video with a customer’s name and their favorite items.
These tools help customers and workers learn faster. It makes using digital tools smoother and more enjoyable.
Some popular digital adoption platforms, like WalkMe, now include video and interactive content automation. This feature shows how important it is to help people learn and explore on their own.
Tools Powering the Automation of Video and Interactive Content
There are many tools that businesses use to automate video and interactive content. Each tool has its own strengths.
Here are some common ones:
Pixelixe: You can use this popular tool to auto-generate graphics in seconds from the platform or APIs. It’s perfect for social media visuals, ad banners, email & blog images.
Synthesia: This tool makes videos with a digital presenter who talks. You write the script, and the presenter says it in many languages.
Vidyard: Sales teams can send fast and customized video messages to wow customers.
Tiled and Ceros: These tools make it easier for businesses to create interactive content such as clickable stories, learning paths, and quizzes.
Hippo Video: Similar to Vidyard, his tool helps teams create lots of personalized videos at once, like a video with a customer’s name or company logo.
But that’s not all these tools can do. They can also connect with websites and email systems CRMs (customer relationship managers).
These tools can also connect with other programs like CRMs , email systems, or websites. This way, the videos and interactive tools show up at the right time, in the right place.
Trends to Watch in 2025 and Beyond
Technology is always changing. Companies that are aware of this truth and use their resources to constantly research the next new trend will always succeed and climb to the top of their market as they use the latest technologies.
Here are some new trends in video and interactive content automation that businesses are getting excited about:
AI Avatars and Voice Tools: Tools are now creating lifelike people who can talk in videos. They sound real and can speak many languages.
Smart Personalization: Videos and pages can now change based on who is watching. For example, the content may show different words or pictures depending on the person’s job or location.
Interactive Story Paths: Some videos let people make choices and see different results, allowing them to explore at their own pace.
Live Updates: Some tools can change the content in real-time. If a user clicks something, the content reacts right away without reloading.
These trends help businesses stay current, reach more people, and make better content with less work.
Challenges and Considerations
Automation helps, of course. But business leaders still need to exercise caution because, like any investment, it’s not all easy sailing. There are always obstacles on the road to success.
Consider challenges before they occur to protect your investment and secure a fast ROI with minimal waste.
Key challenges and considerations include:
Keep It Real: Too much automation can feel robotic. It’s important to keep messages warm and friendly.
Respect Privacy: When using names, locations, or other personal details, companies must follow privacy rules and ask for permission.
Make It Easy to Use: Videos and interactive tools must be clear, fast to load, and work well on all devices.
Make It for Everyone: The content should be easy to use for all people, including those with disabilities.
Check If It Works: Businesses should always check if the content helps users do what they want, like buying a product or learning something new.
By thinking about these things, companies can make helpful and respectful content.
Getting Started: A Strategic Approach for Businesses
Cool your jets! It’s much more valuable to begin small and build slowly toward your marketing dream. Businesses don’t need to do everything at once when it comes to a strategic approach to marketing.
Here’s a simple marketing strategic plan:
Pick a Goal: Decide what the content should do. For example, help new users sign up or teach how to use a product.
Choose a Tool: Try one of the tools mentioned earlier that matches the business’s needs.
Make a Pilot: Create one small project, like a short video or an interactive page.
Test and Improve: Ask a few users to try it and give feedback. Then, make changes to improve it.
Connect It to Other Tools: Link the content to emails, websites, or apps.
Watch the Numbers: Use reports to see who is watching, clicking, or learning. This helps plan what to do next.
Conclusion
Automation of video and interactive content is completely changing the marketing landscape. It’s making stronger, longer lasting relationships between businesses and customers at lower cost, in less time and leaves customers happier with more engaging content.
As more businesses adopt digital tools, creative automation becomes a key part of helping people learn and engage. From product explainers to welcome videos and interactive guides, this type of content is everywhere—and growing fast.
Getting started is easier than ever. With simple tools, clear goals, and small steps, any business can begin using automation to make better videos and interactive content.
The future of digital engagement is already here. Now is a great time to be part of it.