Valued at over $191 billion, the creator economy offers some of the most lucrative professional paths today. Moreover, with a consistent CAGR of over 22.5%, and is projected to reach $528.4 billion by 2030.
To tap into the plethora of opportunities this economy opens up for small or big creators worldwide, creators must leverage emerging technologies such as Artificial Intelligence (AI) that can help make smarter and more informed decisions, and boost profitability faster than ever. While creators are already enjoying multiple avenues for revenue today, there is still a lot of potential for them to earn more effectively and efficiently.
This article will talk about some of the habits that creators can consider adopting using AI tools to multiply their revenue and profitability.
Top 10 Income-Boosting Habits for Creators Using AI Tools
The current advent and growth of the content creator economy mean that the latest AI tools and opportunities can only add to the impetus. However, being a creator is not easy and often involves redundant and time-consuming activities that can and must be automated. Go about implementing AI tools the right way, and you can not only save time but also boost your income.
With that in mind, here are some data-backed and actionable habits that creators develop to boost their income, using AI tools:
#1 Leverage AI Analytics to Understand Audience
Marketers and creators today rely on AI-based analytics more than anything else, as real-time data can offer them deeper insights into content that engages users and resonates with them. A recent study also suggests that 71% social marketers currently leverage AI analytics and tools to boost their engagement.
Utilize platforms like Sprout Social so that you can access their features to accomplish tasks such as:
Identify the top contributors and superfans of your content
Understand and segment your audience effectively
Detect trends that will ensure your content performs
For example, if you create fitness content, you can use AI analytics to understand the kind of content your audience engages with the most, and make more of that content.
#2 Automate and Repurpose Content
As a creator, you might be tempted to create every piece of content from scratch by yourself, but as you scale up, you must consider automating the content creation process, or at least parts of it. The most important part to focus on when automating content is to maximize output without sacrificing your quality or overall efficiency.
You can use AI-driven platforms such as Narrato to easily repurpose your blogs into videos or short clips, or even summarize long blog articles for newsletters. For example, BuzzFeed leverages AI to repurpose detailed articles into social posts and quizzes to boost its cross-platform engagement.
Pro Tip: Instead of overwhelming your tech stack with too many tools, start with one AI tool that automates a specific, time-consuming marketing activity (e.g., blog-to-social repurposing).
#3 Personalize Outreach and Offerings
AI-powered personalization can not just help you save time, but also effectively drive up your sales. Personalized outreach emails and messages are likely to generate better results than generic ones and are more engaging for readers. Companies that utilize AI for outreach have boosted their engagement by 35% and reported over a 50% increase in leads and appointments.
Consider deploying AI-driven email or DM tools like MailChimp to seamlessly segment your lists, customize messages, and suggest relevant content to followers. For example, TechSolutions Inc. has used the AI solution by SuperAGI to boost their client outreach, referencing prior interest to craft hyper-personalized messages.
#4 Enhance Visual Appeal Automatically
Your audience’s response to your content has much to do with its visual appeal and the look and feel of your public channel. You can create visually stunning graphics using AI design platforms like Pixelixe, as AI-generated or enhanced visuals are likely to see higher engagement than human-created ones in paid campaigns.
You can use templates and generators to produce branded and emotionally resonant images quickly and update visuals with minimal effort for various marketing channels. The visual appeal associated with a brand does not have to be limited to graphics and even extends to financial documents such as income statement samples and templates.
For example, Nike utilizes AI to break down brand stories and repurpose content as Instagram stories or YouTube videos.
#5 Data-Driven Decision Making
Smart and creative creators can utilize AI to track what is working best in terms of the content and pivot strategies quickly. They can also use AI to measure content performance, make predictions, and report a 68% higher ROI compared to other traditional methods. By doing so, you can also enjoy 59% higher email open rates on AI-optimized campaigns.
You should also implement AI-powered tools for A/B testing, metric dashboards, and sales tracking to optimize your business strategies and content. For example, Google’s data centers achieved a 40% reduction in energy costs, thanks to AI-driven decision-making.
Content creators can optimize and improve social media strategies, content creation strategies, and even campaigns based on AI-based analytics tools.
#6 Streamline Collaboration & Workflow
AI is not only transforming the creative process for content creators but also redefining how teams collaborate and work together. Utilize tools like Figma and Canva so that you can offer AI-powered features, making project management, content creation, and brainstorming much smoother and faster.
You can streamline your overall content workflow by automating task allocation, project bottlenecks, and deadline adjustments based on team progress. AI can help you summarize feedback, design editing, and even when you want to humanize AI content. What’s more, creators can handle the project management aspects of their work by having AI schedule meetings, send reminders, and track and organize content revisions.
You can start by integrating a single AI-based project management tool into your workflow and then use automation to take care of status updates, file sharing, and scheduling. Moreover, you can even implement whiteboards and project management AI to ensure that projects keep moving as scheduled, and everyone has access to the most updated files.
#7 Upskill Continuously with AI Education
With platforms like Coursera and Udemy making online education more accessible, AI is going beyond automation and even plays the role of a personalized coach. According to the 2024 LinkedIn Workplace Learning Report, 94% employees state that they would stay at a company longer if it invested in their learning and development.
Such learning platforms provide adaptive learning paths and skill assessments that allow creators to actively compete, helping them identify and fill knowledge gaps effectively. You must regularly invest time in AI-powered courses and let recommendation engines guide you to the most impactful material for achieving your goals.
Set aside some time for AI-recommended learning activities and join creator communities where you can maximize performance and assessments with AI mentorship.
#8 Employ AI to Optimize Pricing & Monetization Strategies
AI can be quite effective in assessing market trends, competitor pricing, and customer behavior when you want to suggest optimal pricing and test new income models. Utilize SaaS platforms like Lemlist or Notion to utilize AI features in the form of premium add-ons or additions to monetization models.
As a creator, the more premium features your customers unlock, the more you earn. Keep experimenting with AI pricing calculators and dynamic pricing engines to unlock new avenues for monetization in the form of memberships or digital goods.
#9 Improve Accessibility and Reach
AI tools can help automate translations, generate subtitles, and adapt content for multiple platforms. It is worth noting that AI has empowered users to create over 1.5 billion images in 1.5 years — a feat that took 149 years to accomplish using traditional methods.
This growth shows the scale at which creators can now operate and enter new markets. You can also implement AI-powered text-to-speech or voice dubbing tools such as Otter.ai to expand your reach across languages and platforms.
#10 Foster Community and Engagement
Forums, chatbots, and interactive features that are AI-moderated can help communities remain healthier and more engaged. For example, AI-generated personalized video campaigns using Gan.ai have delivered 27% accuracy in app dormancy and have boosted engagement for Hindustan Unilever Limited.
Consider facilitating Ask Me Anything (AMAs), and feedback sessions with AI assistants, and utilize AI tools to reward your most engaged community members. Take advantage of dynamic quizzes and project-based assessments to ensure that your skills always remain more current and marketable.
Concluding Remarks
Developing AI-powered habits and routines can help creators work smarter, instead of putting in aimless hard work. With the help of AI, you can produce relevant and high-quality content at scale, make data-driven decisions, and personalize every touchpoint to boost your earning potential. It might seem like an overwhelming idea, but starting small and implementing a few habits now and then will help build momentum along with generating measurable results.