Do you prefer shopping on a website that’s easy to use or one that’s confusing?
You’d probably pick the easy one, right?
People may leave a website and look for help elsewhere if it’s hard for them to get around or find what they need. That’s why businesses should put all of their efforts into making their websites simple to use.
Using intuitive web designs is a key part of making your website easy for people to use.
Intuitive design means when you look at it, you know exactly what to do. This means that users can keep doing what they need to do without pausing. It is all about making the experience smooth.
If you want to know more about intuitive web designs, keep reading this article.
What are Intuitive Web Designs?
“Intuitive web design” means making websites easy for the people who are supposed to use them.
Intuitive web designs = User Interface (UI) + User Experience (UX)
UI is how a website looks, like where buttons and pictures are placed. UX is about how easy it is to use the website without any hiccups.
When UI and UX work well together, you get an intuitive design. It’s when your website looks good, works smoothly, and helps users find what they need easily.
But what’s easy for one person might not be easy for another. For example, the younger generation might prefer a trendy and appealing layout with interactive features. On the other hand, older users might prefer a more simple design with minimal distractions. So, to make things easy for your users, you need to know who they are and what they expect.
Now, you can easily create intuitive web designs with Hocoos. This AI-powered website builder helps you to develop sites with user-friendly design elements. You can create logos and images and generate content to improve the user experience of your website. What’s best is that you don’t need any coding or design skills with Hocoos. It is free to use and helps you to build sites in just 5 minutes.
Why Intuitive Web Designs are Important?
The demand for user-friendly website designs is real. Let’s see why you should go with intuitive web designs despite the process being difficult and time-consuming.
Attract more visitors
Many websites are out there, but one that is easy for people to use will stand out. It interests people and makes them want to look around your site. People will quickly leave your website and look at other choices if it’s not easy to use. Studies have shown that the way a site looks is the main reason people decide to stay on it.
Higher conversion rates
Most websites aim to make sales, whether they’re selling a product or a service. Easy-to-use design plays a big role in making those sales happen. It helps people trust the website and feel confident about buying something. Lots of studies show that how a website looks and works affects whether people decide to buy things online. When a website is well-designed, it makes people more likely to become customers.
Increase visitor retention
Keeping people interested in your website is about more than just getting them there in the first place. It’s about making sure they enjoy using it. If your site is slow, hard to navigate, or just not pleasant to use, most people won’t stick around. Research shows that a lot of people won’t come back to a site if they had a bad experience the first time. A well-designed site keeps people engaged and coming back for more.
Competitive edge
Most websites aren’t easy to use, so having one that is can really make you stand out. It helps you compete with other businesses and be just as good as—or even better than—them. When you make your website easy and enjoyable to use, you meet people’s expectations and do even better than what’s usual in your industry.
Key Elements of Intuitive Web Designs
When it comes to making a website easy to use, intuitive design is the way to go. Here are some key elements that experts in web design focus on.
Fast loading
One study discovered that users prefer websites to load within 2 seconds. The following research has indicated that users have become less patient with slow website performance, including loading speed. Essentially, if your website takes longer than 2 seconds to load, the majority of visitors are likely to leave and not come back.
Responsiveness
A user-friendly website is responsive, which means it’s designed to look and work well on any device, whether it’s a desktop, laptop, tablet, or smartphone. This means people can access your site easily, no matter what they’re using.
Clear messaging
Messaging is an important but often overlooked part of making a website easy for people to use. The text material, section headers, subheaders, and page names are all part of this. Websites sometimes put brand voice ahead of clear communication, which can make it hard to understand what the main point is.
Easy navigation
An important part of a website is its navigation, which helps people find specific information or do things on the site. So, having access that is clear and easy to use is important for a good user experience, which in turn leads to higher conversion rates.
CTAs
Call-to-action buttons, or CTAs, are like road signs that lead people to important information or actions. They’re necessary for users to have a good experience. One of the calls to action (CTAs) on a landing page should lead to a conversion point at least three times.
Search optimization
To put it simply, SEO is all about making it easy for people to look at your website, like using a search engine. Try to picture those search bars you’ve seen on websites. They look through material for certain words to find the best matches for your search. With keywords in your website’s wording, you not only make it easier for people to find what they need, but you also make your message clearer.
Accessibility
The aim of accessible web design and development is to make sure that everyone, even those with disabilities, can easily use and get to the web. For web designers and developers to make their sites accessible, there are many rules and directions they can follow.
Consistency in UI design
Consistency is key if you want your website to look clean and professional as it changes over time. Making a brand style guide and a web style guide will make sure that the way your brand is shown online is always the same. This has rules for pictures, colors, fonts, calls to action (CTAs), links, and icons.
How to Design an Intuitive Website for Better User Experience?
Many websites out there are easy to use and understand, and yours can be too. You just need to follow some steps to make sure all the things we talked about earlier actually happen.
1. Know your target audience
You need to know who you’re making the website for in order to make it easy for them to use. Know your audience very well. Find out what they like and don’t like, their job, their family, where they live, and other things. You can make your website better for them if you know more about them. When you know who you’re writing for, you can make your website better for them.
2. Map out the user journey
Make a list of all the pages you’ll need and put them in groups that make sense. You can use this to make a guide and navigation that people can understand. The navigation should be the same as the sitemap and show users the information of your website in clear, easy-to-understand groups.
3. Plan the key landing pages
Zoom in on your key landing pages after outlining your website’s structure. Besides the Home, Contact, and About Us pages, most landing pages will share similar layouts, which is efficient and scalable. Identify your unique landing pages, define their messaging, CTAs, and features, and organize this content in a document.
4. Add the design elements
To maintain consistency with your brand’s look, create a style guide first, which will help you choose fonts, icons, colors, and other visuals. Make sure to consider web accessibility guidelines as you design. However, be careful not to let the design elements change the flow of your content outlined in the wireframes. If you don’t like a design element, change it, but don’t alter the content structure.
5. Create engaging content
Your website content needs to be more than just stuffed with keywords for SEO—it should be engaging and well-written. High-quality copy always outperforms dull, keyword-stuffed text. If you’re not confident in your writing skills, consider outsourcing this aspect of your web design to a professional. Top of Form
6. Get feedback
It’s hard to tell if your website is truly intuitive when you’ve been working on it closely. That’s why getting feedback is important. Ask a few people to check out your website and tell you honestly about their experience. Use their feedback to make any final improvements.
Conclusion
Intuitive web designs are important for keeping your site relevant to both potential and current users. The best designs feel natural and easy to use, almost like they’re invisible to the user. Now, you can easily use AI website builder tools to create sites with simple design, navigation, and functionality.