A picture is worth a thousand words is one of the most well-known expressions in marketing. But there’s a good reason for this!
The human brain can process images exponentially faster than text, making visual content a powerful tool for grabbing and retaining your audience’s attention. Visual content is also more memorable than simple text and is highly effective at eliciting positive emotions and memories. Plus, it’s up to 40 times more likely to be shared on social media channels.
Equally important is the versatility of visual elements and graphics. They can be used in everything from blogs and social posts to videos and infographics, helping you keep your audience engaged across all your chosen platforms.
In this piece, we share the five essential tools you should use to enhance your marketing efforts and automate the process of producing captivating imagery for your brand.
The Best Tools for Automating Marketing Visual Generation
Until recently, marketers and graphic designers needed a certain skill level to produce eye-catching, memorable marketing visuals. But with these automated image and graphic generators, anyone can elevate their marketing prowess, regardless of their level of skill:
1. Pixelixe
Pixelixe is designed to simplify and automate graphic design with a wide range of user-friendly tools and features. It instantly auto-generates graphics from its platform and its APIs in seconds.
The platform includes an Automated Image Generation from Spreadsheet tool, which allows you to create striking variations of your graphics directly from a spreadsheet. Pixelixe’s Image, Graphic, and Banner Automation feature makes producing marketing images easier than ever. Once you select a template, the feature will produce images by dynamically adjusting visual elements, colors, text, and other parameters in your template to provide you with the perfect design for your project.
Also included is a White Label Editor, which is designed to help you maintain a consistent brand identity across all of your sites and channels. The editor can embed customizable graphics and edit images within your website or application of choice, helping to optimize the look of your logo, color schemes, and other key brand elements.
2. Adobe Firefly
Adobe Firefly is Adobe’s visual and graphic generation tool. It’s included in the Adobe suite alongside other tools like Photoshop and can be used as a free online platform. Firefly has been trained on open-licensed visuals, Adobe stock imagery, and other content from public domains, which means the visuals it produces can safely be used in commercial and marketing campaigns.
This easy-to-use tool lets you enter prompts to generate specific visuals according to your needs. You can also select your content type, be it photographic or artistic in style, your preferred aspect ratio, and one of dozens of style reference images to guide your final result. Firefly’s references include everything from studio photography to various graphic design styles, art styles, and more.
The tool allows you to adjust the depth of field, angles, colors, and tones in your images for personalized graphics in just a few clicks. You can even include special effects instructions before selecting the ‘Generate’ option. From there, the automated platform will produce four different images for you to choose from, which you can edit in Adobe Express if needed.
3. Designs.ai
Designs.ai is a complete solution for automated image and visual content production. It can automate everything from logo design to marketing material and image generation, and can convert text to speech when creating marketing videos.
The platform offers a variety of pre-set templates that you can customize based on your chosen marketing channels. These include templates for social media channels and email platforms, along with business cards, product listings, YouTube thumbnails, quotations, and many others. The Wizard tool will automatically generate these elements according to your input, which you can edit as required to create more personalized visuals.
According to Designs.ai, your completed projects created using its AI tools can be safely shared to promote your business or brand as well, as long as you follow their requirements for each element of the tool. The platform’s Bulk Edit feature is also useful for automating mass editing jobs and distributing polished marketing visuals as soon as possible.
4. Khroma
Research shows that the way you use color in your branding can improve brand recognition by as much as 80%. Considering the major importance of color in marketing, choosing the right palette for your marketing material is essential for success.
Khroma is an AI-based graphic design tool that helps you match your brand’s colors in a range of customized color palettes. It allows you to select your preferred hues and eliminate unsuitable colors, enabling you to instantly build a memorable and unified color scheme for your brand. This not only stops you from selecting clashing palettes, but it also ensures you don’t accidentally choose colors that have meanings you don’t want your brand to be associated with.
5. Visme
Visme is a full graphic design platform powered by AI. It can elevate your marketing skills by creating engaging and interactive visual elements for your brand without requiring any coding or design experience. Visme’s interface is simple to navigate thanks to its drag-and-drop functionality, completely customizable templates, and collection of millions of quality design elements and assets.
By offering the platform a prompt, you can produce personalized graphics that you can then edit using a range of sophisticated features, like AI image generators and AI image search tools. Visme sources its images from royalty-free platforms or produces AI images that you can include in your designs for a professional result.
Ideal for beginners, this platform’s user-friendliness and AI integration make it easy to rapidly produce visually stunning graphics that bring social media post ideas to life, enhance your website or other marketing media, and effectively communicate your brand message across all digital channels. It’s also well-suited to large teams and individual designers, making it a versatile addition to your marketing strategy.
Take Your Marketing to the Next Level
By 2026, it’s estimated that the global web hosting market’s value will be a whopping $152.7 billion. That’s a huge number of websites and brands you need to compete with, all with their own marketing material.
Fortunately, automation is transforming the marketing sector, making producing impactful imagery for your brand easier than ever. Using the best tools available will elevate your marketing skills and help you to grow your business successfully, even if you have limited graphic design skills!