In an age where inboxes overflow and digital ads fade into background noise, direct mail has made an unexpected comeback. But this isn’t the slow, expensive, manual process of the past. Modern direct mail automation tools now let marketers design, personalise, and send physical mail as easily as email—often integrated directly into their CRM or marketing workflows.
If you’re planning to scale your offline engagement strategy this year, here are ten of the best tools that combine creativity, data, and creative automation to make direct mail smarter, faster, and more measurable than ever.
1. Postalytics
Best for: Automated direct mail campaigns and CRM integrations
Why it stands out:
Postalytics has become the go-to platform for marketers who want to make direct mail as data-driven as their digital channels. With seamless CRM and marketing platform integrations, users can trigger postcards or letters automatically based on customer actions—like an abandoned cart, milestone date, or renewal reminder.
Its built-in direct mail integration tools connect with popular systems like HubSpot, Salesforce, and ActiveCampaign, meaning you can sync audiences, personalise creative dynamically, and track delivery and response rates in real time. For teams already running sophisticated digital automations, Postalytics bridges the online-offline gap effortlessly.
Standout features:
Direct Mail API for full workflow automation
Real-time mail tracking and analytics
Template-based design editor with variable data support
CRM and marketing automation platform integrations
Ideal for: Marketers who want to automate direct mail with the same precision as email campaigns.
2. Lob
Best for: Enterprise-level mail automation
Lob is a developer-focused solution that lets businesses send mail at scale through a robust API. It’s particularly popular among fintechs, insurance providers, and logistics companies needing transactional mail like statements, invoices, or notifications.
Its API-first approach supports complex workflows, versioning, and compliance features, while also offering print and delivery tracking. Lob’s deep analytics capabilities make it suitable for data-heavy teams managing high mail volumes.
Standout features:
Global print and mail delivery network
Address verification and data cleansing tools
Comprehensive developer documentation
Real-time delivery status updates
Ideal for: Large enterprises with custom tech stacks and regulatory requirements.
3. Inkit
Best for: Security-sensitive direct mail workflows
Inkit offers both automation and compliance-first design, making it a strong choice for industries like healthcare, finance, or government services. The platform provides robust access controls, SOC 2 compliance, and on-premise deployment options for enterprise clients.
Beyond print mail, Inkit also supports document generation, digital delivery, and verification features that help organisations maintain audit trails.
Standout features:
Secure document delivery and archiving
SOC 2 and HIPAA compliance options
API for automated print workflows
Address verification and mail validation tools
Ideal for: Enterprises prioritising privacy and compliance.
4. ClickSend
Best for: Multi-channel communication
ClickSend stands out by combining direct mail with SMS, email, and fax under one roof. It’s a flexible communications hub for businesses that want to orchestrate both digital and physical touchpoints from a single dashboard.
Users can upload contact lists, design postcards online, and even set up triggered sends through integrations with tools like Zapier or HubSpot.
Standout features:
Postcard and letter automation
Drag-and-drop design tools
Multi-channel message orchestration
Affordable pricing tiers for small businesses
Ideal for: SMEs looking for unified marketing communications.
5. Stannp
Best for: Small businesses and agencies
UK-based Stannp has earned a reputation for simplicity and customer support. It’s especially popular among marketing agencies that manage multiple client accounts. Users can send one-off campaigns or set up ongoing mail automations with a clear pay-as-you-go pricing model.
Its clean interface and bulk mailing discounts make it accessible to non-developers while still offering API access for automation.
Standout features:
Intuitive campaign builder
Bulk mail discounts
CRM integrations
API for advanced users
Ideal for: Agencies and small businesses needing flexibility.
6. Sendoso
Best for: Corporate gifting and account-based marketing
Sendoso takes a more experiential approach to direct mail. Instead of just postcards or letters, marketers can send branded gifts, handwritten notes, or curated packages. It integrates with CRMs and ABM platforms, making it ideal for relationship-driven marketing and sales enablement.
This platform shines in B2B contexts, helping teams stand out in competitive deal cycles.
Standout features:
Gift and package fulfilment
CRM and ABM integrations
ROI tracking and engagement metrics
Global shipping support
Ideal for: B2B teams looking to boost engagement and retention through creative sends.
7. PFL (Printing for Less)
Best for: Enterprise ABM and personalised mailers
PFL combines printing, logistics, and marketing automation into one system. Its key strength lies in integrating physical mail directly into digital customer journeys. With custom workflows and analytics dashboards, teams can trigger highly personalised pieces based on data from Salesforce, Marketo, or Pardot.
Standout features:
Enterprise-grade automation
Personalised print-on-demand capabilities
CRM and MAP integrations
Campaign analytics and attribution tracking
Ideal for: Large-scale marketing teams focused on multi-touch attribution.
8. SendCloud
Best for: E-commerce businesses
SendCloud focuses on automating the post-purchase experience. While it’s best known as a shipping platform, its marketing automation capabilities extend into branded packaging inserts and loyalty postcards. For online stores, this can transform transactional mail into a powerful retention and upselling tool.
Standout features:
Automated shipping and return workflows
Branded insert printing
Integrations with Shopify, WooCommerce, and Magento
Built-in analytics
Ideal for: E-commerce brands wanting to improve customer retention.
9. PostGrid
Best for: Developers and custom-built workflows
PostGrid offers a strong developer-friendly API and supports a wide variety of print formats. It provides address verification, compliance tools, and extensive customisation for transactional and marketing communications.
Because it’s API-first, teams can integrate mail generation into virtually any business application.
Standout features:
API for letters, postcards, and cheques
Address verification and standardisation
Global delivery network
Usage-based pricing
Ideal for: Technical teams building custom mailing workflows.
10. Thanks.io
Best for: Personalised follow-ups and local business marketing
Thanks.io simplifies direct mail into an approachable platform for small teams and entrepreneurs. It specialises in personalised postcards and handwritten-style messages, ideal for real estate agents, local businesses, or service providers looking to add a personal touch.
Its automation features let users trigger cards from CRM events or e-commerce activity.
Standout features:
Handwritten-style personalisation
Simple drag-and-drop design
CRM automation via Zapier
Affordable pricing for small volumes
Ideal for: Small businesses that value personalisation over scale.
Choosing the Right Direct Mail Tool
The best platform for your business depends on your goals, team size, and technical capabilities:
Goal
Recommended Tools
Automating at scale
Postalytics, Lob, PostGrid
Data security and compliance
Inkit, PFL
SMB-friendly usability
Stannp, ClickSend
B2B gifting and ABM
Sendoso, PFL
E-commerce engagement
SendCloud, Thanks.io
If you already rely heavily on marketing automation, choosing a solution with deep integrations—like Postalytics—can ensure your direct mail campaigns are as measurable and automated as your digital ones.
Why Direct Mail Is Thriving Again
According to the Data & Marketing Association, direct mail open rates still hover between 70–90%, compared to around 20–30% for email. In a world of fleeting digital impressions, physical mail feels tangible, personal, and trustworthy.
Brands are rediscovering their effectiveness for:
Reactivating dormant leads
Driving event attendance or renewals
Enhancing ABM campaigns
Boosting brand recall through tactile engagement
Combined with modern APIs and automation, direct mail now fits naturally into omnichannel strategies. It’s no longer the clunky process it once was—it’s a precision marketing channel ready for digital-age speed.
Final Thoughts
Direct mail’s resurgence isn’t nostalgia—it’s evolution. The tools above prove that physical mail can now be as automated, trackable, and data-rich as any digital campaign.
Whether you’re a startup testing your first postcards or an enterprise syncing thousands of CRM-triggered letters, the technology is here to make offline outreach measurable and impactful.
In 2025, the best marketers won’t just send emails or run ads—they’ll blend digital precision with physical presence. That’s where modern direct mail integration tools truly shine.