There is tremendous competition in the labor market of every field there is. Marketing is not a rare profession anymore. Every year there are more and more marketers, which means that it is more and more difficult to get the job of your dreams.
The best way to attract attention in the endless stream of CVs is to become a universal fighter. To do this, you need to upgrade your skills regularly, learn new tools and try on unfamiliar roles. The math is simple: the more skills you have in marketing and related fields, the higher your value to the employer and the higher your value on the market. In case you are still a student of a Marketing department who manages to combine studies with work, you might need more time to polish your expertise. However, it definitely is hard, especially if you are closer to graduation and need to finalize your projects, papers, and pass all the exams successfully. To avoid this stress coming from all sides, delegate your tasks and, for instance, feel free to contact the best capstone project writing service. As a result, you will have a perfectly tailored project and be free from stress time to do your job.
1. Marketing research
The marketer should be able to analyze the market, the activity of competitors, and, of course, the prospects of the promoted product. If you do not conduct such an analysis, you will have to work blindly and act by trial and error. Many companies neglect research to save time in developing a marketing strategy. As a result, it takes a lot more time to make various revisions and concept revisions. Learn the basics of marketing analysis to get the results you want in the shortest time possible.
2. Brand Creation and promotion
It is impossible to create a bright and strong brand without a carefully prepared strategy. You need to take into account lots of details: name, logo, mission, competitors, key promotion channels, and much more. Every step should be precisely evaluated and consistent with your goals. These skills are necessary for everyone who wants to promote not just a company or a product but to create bright images, to fill them with special meaning, and skillfully play with the interests of consumers.
3. Contextual advertising
You should know the difference between remarketing and retargeting. Contextual advertising is one of the key channels of Internet promotion and attracting traffic to the site. Any marketer should know how this channel works, what is needed to create effective ads and which approaches work best. This knowledge helps to integrate contextual advertising into a general promotion strategy, plan the budget correctly and considerably increase sales.
4. SEO-promotion
It would seem that SEO promotion only affects the position of the site in search results, which is a purely technical task. However, it is not that simple. Proper work with SEO allows you to create a clear portrait of a consumer: what they are interested in, how they behave on the site, and why they choose these products. It is best to study SEO along with the basics of UX design. This way you can get a complete idea of how to capture the consumer’s attention and get them to buy. Besides SEO, one should master copywriting and graphic design basics.
5. SMM promotion
Another important weapon of a marketing specialist in social media. This is where it is best to build long-term relationships with your audience. Learn to create interesting and useful content, work with advertising tools, and experiment with styles.
The social network is the ideal platform for building a community around your brand and raising awareness about it.
6. Graphic design
For the most part, advertising creativity is based on the design in order to elicit an emotional response from the audience by instilling a mental image of the message in the target audience. Emotions are extremely important in advertising because they have the ability to influence human behavior and therefore influence sales. Designers play an important role in the marketing industry since they act as a conduit for the transmission of messages. In this situation, the designer’s first and most important responsibility is to convey a tale, and only then does he or she adopt the role of an artist who “makes you beautiful.”
When it comes to advertising creatives, design and copywriting are the two most important players, with the marketer serving as the project manager in charge of the entire project. When it comes to marketing, the ability to build their own materials using Adobe Photoshop or Crello is critical to verify assumptions as quickly as possible. When working on more sophisticated projects, it goes without saying that a designer should be brought in to assist with the planning.
Understanding how and what questions to ask a competent specialist, as well as the fundamental concepts of how the specialized works, is required in order to be able to deliver an accurate TOR when the assignment is transferred.
The performance should be supplied with specific and clear instructions, as well as a description of the desired output and examples, if necessary, to guarantee that he or she understands the task. Whether or not this is required should be communicated to the performer. Consider using the jargon of an expert as an alternative mode of communication. Marketing professionals must pay great attention to the arrangement and design of visuals in order to achieve this. The thinking and creating of a copywriter or designer is different from that of an entrepreneur or marketing professional because they think and create in analog, “tube” terms instead of digital terms. The challenge is in articulating the problem in a way that is both evident and understandable to an audience that is not familiar with the business environment.
7. Content marketing
You should not only simply attract the attention of the audience, but also, most importantly, keep it engaged. Content marketing is just the way to do it. Texts of high quality, unique pictures, and videos - all the content that must promote sales.
Moreover, you need to build a content strategy not only on the site, but in all channels of communication with potential customers: social networks, media, blog platforms, email newsletters, and video services. All of them should add up to a unified system of content marketing for the company.
8. Analytics
The analysis is very important in marketing as anywhere else. Without it, it is impossible to assess the effectiveness of advertising campaigns and adjust further work. Properly configured web analytics helps to track the volume of traffic to the site from different promotion channels and understand what works best. After you understand the basics of web analytics, you can study your audience, keep track of all sales channels, determine the most popular products and change the promotion strategy based on the interests of your customers.
9. Understanding the web development basics
Surely, you do not have to be fluent in programming languages. However, you had better know the basics of html5, CSS3, and ideally JavaScript. Knowledge of usability is even more crucial. It is also important to be able to create site prototypes, think about the structure of future pages, and choose the optimal arrangement of blocks. An Internet marketer ultimately coordinates the work of the copywriter/designer/ programmer. Therefore, you need to understand what to require from these professionals. If you underestimate or do not fix any stages of work, there will be many unpaid contracted hours. This means that either the agency will go into deficit, or the customer will begin to beg for more money. To avoid this, the Internet marketer should have an idea of the expected labor-intensive/time-consuming web development.
10. Willingness to evolve and admit your gaps
First, most professionals are faced with the fact that they constantly have to keep track of changes, trends, and innovations. For instance, you need to monitor the frequent changes within SEO algorithms. In addition, you should acknowledge that you do not know everything and therefore need to update your knowledge constantly.
Lastly, do not be afraid to defend your ideas while presenting them to clients. Stick to your opinions!