Ecommerce is likely to become even more important in the coming years, as we adjust to a more online life. This article will discuss some ecommerce strategies, and how best to implement them. Read on, and see what appeals to you – what will work best for you and your site?
Humanise and personalise
Your first step in marketing ecommerce should be to humanise and personalise your site. People will naturally feel more drawn towards a website which is warm and welcoming. Take the time to make your website more than just a bare bones site. Think about what’s more interesting. A bare black and white site, or one that is bursting with colour and animation? Which one would you go to?
How you humanise the site is up to you, of course. Many people use fonts and themes for their ecommerce sites. This makes the site seem more human, and also helps to draw people in. You can even go so far as to match font and theme to the products you are selling. This would also make an easy visual reference guide for anybody navigating the site.
Personalising your site makes it more likely that people will be loyal to you. A personalised site means that people returning to you, not just to buy an anonymous product. This is why personalisation is so important. You are selling yourself as much as the product. Why should someone come to you, other than because you are who you are?
Pay-per-click advertising (PPC for ecommerce)
Pay-per-click or PPC advertising is the proper name of those ads you see at the top of a Google search. These types of ads normally only come up when somebody is doing a commercial search (i.e. when somebody is looking for something to buy).
Unlike other marketing, these ads only cost your site money if somebody clicks on them. So it’s a very safe form of marketing for ecommerce sites. You can make it so that people will be directed right to the product or service that they need.
PPC marketing is good for your site, because it means that people will become much more familiar with your site. Even if they decide they don’t want your particular product\service, they are still on your site. The worst case scenario is that they might remember it for later. The best case is that they will look at other things on your site, and possibly even buy something!
PPC marketing is a good strategy for any ecommerce site because it only costs money when somebody clicks on it. It brings new customers in, either for that particular product\service, or for another one that caught their eye.
Search engine optimization (SEO)
SEO is one of the most effective eCommerce website marketing strategies because it ensures the website is optimized for the various search engines. Given the current SEO standards, it is important to ensure that your website has relevant information. This information should be updated regularly, and the website should promote a good user experience. It should also be optimized to the extent that it is error-free. Potential buyers will not waste their time visiting a site that keeps on giving them error messages. This will keep users on the website for longer. The longer they stay, the more they interact with your products, increasing the chances of converting website visitors to buyers.
Here are some ways that will facilitate the effectiveness of SEO.
Create content around organic search queries
When people search for products online, they will use certain keywords or search queries to identify websites that offer their desired products. Therefore, you have to identify the keywords that people are likely to search to include them in the content to be posted on your website.
Keywords play an important role in determining the ranking of a website. The higher your website ranks on search engines, the more visitors you will get. However, this does not mean that you should stuff your content with a keyword. This is a situation where you include too many keywords in your content, hoping to rank high. SEO has changed a lot, and Google encourages website owners to focus on the customer’s needs instead of keywords. Keyword results in the unnatural flow of your content, and this renders the content low quality. However, you should include a limited number of keywords to make your content accessible to internet users. As people read this content, they will interact with the products you offer on the website, thus increasing their chances of becoming buyers.
Make use of channel groups.
Channel groups are platforms used by website owners to send traffic to their main site. Waiting for potential buyers to visit the website might not be a reliable source of traffic. There is a high level of competition on the internet, and therefore, you need to ensure that many people visit your website. There are eight different types of channel groups that can drive traffic to the main website. It has become one of the online marketing strategies widely used in SEO.
These channels include paid search, direct, organic search, social network search, display, referral, and email. These channels are supported by Google and have proven to be the most effective in driving traffic to the main website. In addition, the website can also create custom channel grouping, which is supported by Multi-Channel Funnels (MCF).
Geo-targeting for local SEO
Geo-targeting for local SEO is one of the eCommerce strategies that focus on a user’s location to deliver content. Sellers have to identify their target population and then formulate content or advertisements to deliver to people within the specific geographic area. This SEO technique is ideal for businesses that rely a lot on foot traffic.
Google trends help business owners to identify locations that present the highest number of people that could become potential buyers. The advert or content then send to the locality of these people. So before you run the advert, ensure to select that it should be sent to people within your specified location and not those who search your location.
Meanwhile if you’re targeting customers in a location outside your country, a Virtual Private Network can help you to achieve this. These top VPN providers will enforce a way to trick search engines into believing that you are from other country. Thus you will be able to use search engines like a local and learn about the interests of your target community.
Convert Wishlists with Discounts
A Wishlist consists of the items that an individual would desire to buy but does not plan on buying them at the moment. Such means that the person plans to buy the item in the future. Among the reason why someone might place an item on the Wishlist instead of buying it is its price. Therefore, if you offer discounts on these products, the chance is high that the consumer will purchase them. Therefore, the best strategy is to send the users promotional messages or emails outlining the discounts of items based on their Wishlist.
Recommend Products Based on Abandoned Cart Items
Abandoned cart items are those products that the consumer had selected to buy, but hey abandoned them on their cart. If you recommend these products to them at a later date, they are likely to purchase them. Consumers might abandon items in their cart due to a long checkout process, lack of alternative payment methods, and a slow eCommerce site. Consider sending automated emails to people who abandon items in their cart.
Marketing Strategies are Important
A good ecommerce strategy is very important. It’s how you get noticed, and how you draw customers in. Our article came up with five good strategies for readers to look at for their sites. Obviously we can only cover the basics, but hopefully you know where to go from here.